Market Research in a Recession Paper Example | Topics and Well Written Essays - 500 words

Market in a Recession - Research Paper Example For any CMO who is reading this article will start thinking of making changes to his or her approach towards using market research as a tool for making strategic decisions in light of the associated costs of it. Even for market research companies who will be crucially hit by the reduced spending of clients can start brainstorming on a new approach which is cost-effective so that they don’t end up losing its business. A marketing decision is directly affected by this article because it indicates that in the current situation of decreased consumer spending, the trends and patterns have changed quite substantially making it difficult for any marketing person to take a decision on its basis. Consumers are switching brands, changing preferences and looking for deals. Consumer loyalty is shaken in current times where the consumer has become highly cost conscious. Hence a marketing decision should be taken by considering these changes and trying to apply the seven points mentioned in the article. In addition to the current points made by the writer, he himself could have done a small study of companies in different sectors to clearly prove the trend of reduced spending on market research. The writer could have done two distinct things, by using market research himself to prove his point. One, a telephonic interview session with CMOs of Marketing Managers involved in the strategic decision and understand their viewpoint on the current scenario. This small study would have helped him to fortify his claims and support these seven points better.

How has Stokoes work impacted the field of deaf education Essay

How has Stokoes work impacted the field of deaf education - Essay Example Such people who contributed much in the establishment of sign language include Stokoe who encountered myriads of challenges in learning the language and developing it. For many years pope considered sign language as a primitive form of language compared to the spoken one, but stoke has managed to change this mentality possessed by many members of the society. Stokoe (1993) with his colleagues learnt to communicate in sign language and they wrote a first dictionary of sign language Stokoe made the deaf people in America to be recognized and by celebrating their culture with them, which made the society to accept them. Additionally, Stokoe and his team made communication between the deaf people and the normal people to be simple after they explained the meaning of the signs and expressions used by the deaf in their dictionary. Fischer (2000) commented that the linguistic experts were able to show that spoken language and sign language are equal. Apart from Stokoe, several other linguistic experts chipped in their efforts in to form American Sign Language. Carl and Dorothy, who were colleagues of stoke learnt the sign language of the deaf and dumb students and used them to compose a sign language dictionary. Dorothy typed a copy of the sign language while Stokoe worked on the symbols. Karl, Kodak, and Moviola assisted Stokoe to collect form materials for the writing from different deaf centers (Stokoe, 1993). The deaf editors and other deaf and dumb people from all walks of life supported Stokoe and his colleagues by providing labels that provided the meaning to the words used in that dictionary. There was a formal agreement between the deaf editors and Stokoe’s team on the convenience of the labels used. Making the American Sign Language was not an easy task to Stokoe and his colleagues as they faced severe resistance from both the deaf and the hearing communities. Carl, who assisted him information about ASL, had a challenge in learning a doctorate in